Moral Scales?

Today a headline in the NYT reads "Syrian's Photos Spur Outrage but not Action."
As we wait for this Thursday "town hall meeting" on boycotting Israeli universities, I continue to wonder what the moral
scale is that sets Israel aside from others?
In terms of sheer brutality and murder and supression of minorities, China or Russia among others are higher on the list.
Is anyone calling for a boycott of Chinese Universities?
I truly do not know how to think about this issue.